Friday, January 28, 2005

IUpload and Pheedo Target Blog/RSS Advertisers

Two startup technology companies have joined forces to enable online publishers to insert advertising positions within their blogs and RSS (define) feeds.

Monday, January 17, 2005

Why advertising, marketing and PR pros should blog

Blogs are a cheap, convenient and enjoyable form of PR and marketing that should be part of every business plan in 2005, writes Bob Cargill, senior creative director of Yellowfin Direct Marketing.

Building a Better Blog

Brian Bailey offers his Top 10 ideas for how to build a better blog.

Understanding and Reading a Blog (for Newcomers)

John Dvorak has an excellent post on How to Read a Blog with some great graphics that illustrate various blogging principles, courtesy of Steve Rubel.

Tuesday, January 11, 2005

Business Blogs As A Powerful Linking Strategy

Blogs are loaded with theme relevant content and links; that's one reason they get rated so highly in the major search engines. Adding a blog can be just the thing to boost your business. Wayne Hurlbert explains why.

Blogging: Genius Strategies for Instant Web Content

A book review: Web logging, known as blogging, is an easy way of updating a web page via a browser without the hassle of launching an FTP client or HTML editor. Some people claim that the blog is an entirely new form of communication - and Biz Stone is one of them.

Thursday, January 06, 2005

S.F. blog company buying a rival

Six Apart, the San Francisco company that helped popularize blogging with its personal publishing software, is acquiring competitor LiveJournal, bolstering its ability to compete in an industry that includes Internet giants Google, Microsoft and AOL.

Wednesday, January 05, 2005

The Bloggies

Every January, intense campaigning and mudslinging rages among Web celebrities, Trekkies, and the citizens of Dallas. See the categories for in 2005.

Check out past Bloggie winners: 2004, 2003, 2002, and 2001

Web Logs 101 - Introduction to Blogs - Frequently Asked Questions

Basic blogging FAQs; Introduction to Weblogs; Web Logs for Beginners.

Monday, January 03, 2005

What was hot in the blogosphere in 2004?

BlogPulse scoured a year's worth of blog posts, links and trends to create a section chockful of year-in-review statistics, charts, finds and surprises.

Deconstructing the Blog

John C. Dvorak offers his insights into what constitutes a really great blog.

Top ten bloggers

Adam Gaffin of NetworkWorldFusion, rates his top ten blogger sites realted to interesting tidbits and resources.

PUBLICISE: Tell the world

There's no point having a Weblog, if no one ever reads it. So, how do you get people to visit and read your work? Here are some tried and tested methods.

Report: Big boost for blogs in 2004

The number of blogs and the use of blog readers rose rapidly last year--but a majority of Americans still do not know what a blog is.

Sunday, January 02, 2005

Why There's No Escaping the Blog

Freewheeling bloggers can boost your product—or destroy it. Either way, they've become a force business can't afford to ignore.

Saturday, January 01, 2005

Sidebar: A Collaborative Difference

With collaboration software snagging a portion of IT budgets these days, how is blogging related to all those virtual meeting places being built out there?

Blogs Bubble Into Business

Weblogs began as a personal communications medium, but they're moving into corporations as tools for collaboration and knowledge management.

Sidebar: Why a Business Blog?

Here are some of the ways weblogs can benefit a company:

Blogging's ROI Sources

A reporter asked how one could quantify an ROI for investing time in blogging. It's a good question. What do you, and other business bloggers, gain from the investment in time to, sometimes, write something of value for a mostly anonymous audience?

The Blogging Iceberg

Of 4.12 million hosted weblogs, most little seen, quickly abandoned.