Thursday, March 17, 2005
Rannie wrote to remind us that nominations for your favorite photoblogs are still open until Wed, Mar 16 at Midnight. I don't know if that is enough time to try your hand at creating a Hello/Blogger powered photoblog, but consider it a personal dare from your pal Jason.
Saturday, March 12, 2005
To build an audience, blogs don't have to be edgy, provocative or funny, says blog coach Griff Wigley, of Wigley and Associates, Northfield, Minn., who has helped several dozen small companies start online journals. But they do have to be authentic and provide useful information. The personal touch helps build relationships with customers, something particularly important to small companies catering to local communities.
The results from the Blogads reader survey are up:
Last year, 61% of responding blog readers were over 30 years old. This year, 75% are over 30 years old.
Last year, 40% had family incomes greater than $90,000. This year, 43% exceed that figure.
Year over year, some figures are remarkably stable. One reader in five is a blogger. As was the case last year, exactly 1.7% are CEOs. Almost the same number (44%) spend more than $500 for air tickets. 86% purchased music online, last year and this. Last year, 79% were men. This year, 75% are men.
1.8% are entrepreneurs.
How is this related to blogging and business? Well, if you are a blogger using affiliate links on your site, you are reliant on the merchant you are promoting to find ways to best convert the potential sale you have referred. Translation: If they don't convert to a sale, you get NOTHING!
Most bloggers aren't Internet retailers, so they don't know about the epidemic of shopping cart abandonment (pdf) that faces online merchants. In a previous report from Internet Retailer, they predicted that in 2004, shopping cart abandonment could reach as high as $63 billion in lost sales.
Still don't think it effects you as a blogger? When choosing an affiliate partner, be sure to check their shopping cart. Don't be afraid to test it out and see how it works. Choosing the right partner with the better shopping cart that converts even 1% more could be the difference between making $1.00 or $10,000.
Don't be afraid to tell them how to improve it either. KowaBunga! Technologies (the company I work for I should point out) does have an excellent solution called SiteConvert that helps do the same thing.
The newspaper, which also leads with a cover story on the growing number of US troops blogging from Iraq, writres that Army bloggers are taking donations to purchase equipment and are also selling branded gear. Others are obtaining funds for local charities.
The story also includes some good advice for soldiers thinking of starting a blog.
Sunday, March 06, 2005