A company called Molecular Inc. has developed a single screen checkout process that they claim has increased conversions for TJMaxx.com by 50% (Internet Retailer reports). Yes, I said 50%.
How is this related to blogging and business? Well, if you are a blogger using affiliate links on your site, you are reliant on the merchant you are promoting to find ways to best convert the potential sale you have referred. Translation: If they don't convert to a sale, you get NOTHING!
Most bloggers aren't Internet retailers, so they don't know about the epidemic of shopping cart abandonment (pdf) that faces online merchants. In a previous report from Internet Retailer, they predicted that in 2004, shopping cart abandonment could reach as high as $63 billion in lost sales.
Still don't think it effects you as a blogger? When choosing an affiliate partner, be sure to check their shopping cart. Don't be afraid to test it out and see how it works. Choosing the right partner with the better shopping cart that converts even 1% more could be the difference between making $1.00 or $10,000.
Don't be afraid to tell them how to improve it either. KowaBunga! Technologies (the company I work for I should point out) does have an excellent solution called SiteConvert that helps do the same thing.
No comments:
Post a Comment