Monday, December 11, 2006

Blog Demographics--One Blog's Data Points

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Here are some blogging stats collected by Guy Kawasaki during a recent readership survey, click here. A total of 1,631 people responded. These are my ten of his favorite stats:

  1. 39% are outside the U.S.
  2. 45% live in households that make more than $100,000/year

  3. 58% have no children

  4. 24% are a CEO/President/Chairperson/Owner

  5. 12% read my blog more than once a day

  6. 12% have spent $5,000 or more in the past year on gadgets

  7. 52% place comments on blogs and sites

  8. 82% of you get asked for advice on technology

  9. 39% rarely travel by air for business

  10. 31% consider yourself an expert on consumer electronics gadgets

It seems to me that these results would describe most readers of tech/marketing/entrepreneurship blogs if you’re looking for this sort of information.

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